How Do Americans Spend Their Money, By Generation?

By U Cast Studios
September 26, 2022

How Do Americans Spend Their Money, By Generation?
Image Courtesy Of Visual Capitalist

Consumer Spending by Generation

In 2021, the average American spent just over $60,000 a year. But where does all their money go? Unsurprisingly, spending habits vary wildly depending on age.

This article was written by Carmen Ang and originally published by Visual Capitalist.

This graphic by Preethi Lodha uses data from the U.S. Bureau of Labor Statistics to show how average Americans spend their money, and how annual expenses vary across generations.

A Generational Breakdown of Overall Spending

Overall in 2021, Gen X (anyone born from 1965 to 1980) spent the most money of any U.S. generation, with an average annual expenditure of $83,357.

Generation Birth Year Range Average Annual Expenditure (2021)
Silent 1945 or earlier $44,683
Boomers 1946 to 1964 $62,203
Generation X 1965 to 1980 $83,357
Millennials 1981 to 1996 $69,061
Generation Z 1997 or later $41,636

Gen X has been nicknamed the “sandwich generation” because many members of this age group are financially supporting both their aging parents as well as children of their own.

The second biggest spenders are Millennials with an average annual expenditure of $69,061. Just like Gen X, this generation’s top three spending categories are housing, healthcare, and personal insurance.

On the opposite end of the spectrum, members of Generation Z are the lowest spenders with an average of $41,636. per year. Their spending habits are expected to ramp up, especially considering that in 2022 the oldest Gen Zers are just 25 and still early in their careers.

Similarities Across Generations

While spending habits vary depending on the age group, there are some categories that remain fairly consistent across the board.

One of the most consistent spending categories is housing—it’s by the far the biggest expense for all age groups, accounting for more than 30% of total annual spending for every generation.

Generation Average Spend on Housing (2021) % of Total Spend
Silent (1945 or earlier) $16,656 37.3%
Boomers (1946 to 1964) $21,273 34.2%
Generation X (1965 to 1980) $26,385 31.7%
Millennials (1981 to 1996) $24,052 34.8%
Generation Z (1997 or later) $15,449 37.1%

Another spending category that’s surprisingly consistent across every generation is entertainment. All generations spent more than 4% of their total expenditures on entertainment, but none dedicated more than 5.6%.

Generation Average Spend on Entertainment (2021) % of Total Spend
Silent (1945 or earlier) $2,027 4.5%
Boomers (1946 to 1964) $3,476 5.6%
Generation X (1965 to 1980) $4,694 5.6%
Millennials (1981 to 1996) $3,457 5.0%
Generation Z (1997 or later) $1,693 4.1%

Gen Zers spent the least on entertainment, which could boil down to the types of entertainment this generation typically enjoys. For instance, a study found that 51% of respondents aged 13-19 watch videos on Instagram on a weekly basis, while only 15% watch cable TV.

Differences Across Generations

One category that varies the most between generations and relative needs is spending on healthcare.

As the table below shows, the Silent Generation spent an average of $7,053 on healthcare, or 15.8% of their total average spend. Comparatively, Gen Z only spent $1,354 on average, or 3.3% of their total average spend.

Generation Average Spend on Healthcare (2021) % of Total Spend
Silent (1945 or earlier) $7,053 15.8%
Boomers (1946 to 1964) $6,594 10.6%
Generation X (1965 to 1980) $5,550 6.7%
Millennials (1981 to 1996) $4,026 5.8%
Generation Z (1997 or later) $1,354 3.3%

However, while the younger generations typically spend less on healthcare, they’re also less likely to be insured—so those who do get sick could be left with a hefty bill.

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