Jamaica is in the midst of launching – and perhaps more importantly marketing – its own e-currency. The country’s CBDC is called the Jam-Dex and it carries with it a tagline as relaxed as the nation’s reputation: “No cash, no problem”.
This article was originally published by Zero Hedge.
The Bank of Jamaica said it went through hundreds of suggestions to try and find a tagline for its CBDC, according to Yahoo Finance. We also hope, you know, that they actually tested the currency, too, and not just the marketing pitch.
The bank said the CBDC’s new slogan “is a phrase that instantly evokes Jamaica, and moreover, speaks to exactly the mood we want consumers and businesses to have when they are using Jam-Dex.”
It’s a play on the country’s fame for being “content in the face of worry”, Yahoo wrote late this week. The logo for the CBDC – a crucial part of any good marketing campaign – is the nation’s national fruit, the ackee.
And the country’s central bank looks like they take things just barely serious enough as necessary. Yahoo noted that the country’s central bank logo “is a crocodile holding a key, and it regularly produces reggae songs about inflation targets and economic policy.”
Jamaica took the digital currency for a test run in 2021, and Prime Minister Andrew Holness has decided that it would be launched nationally this year. The Bahamas and the Eastern Caribbean Central Bank have already rolled out digital currencies of their own.
Canada is home to more than 800 species of wild bees — few may have… Read More
Cocoa prices have dumped since rocketing to a dramatic peak last month as an El Nino cycle… Read More
To anyone living in a city where autonomous vehicles operate, it would seem they need a… Read More
Homeowners associations (HOAs) are notorious punching bags, shamed for bullying widows to mow the lawn… Read More
Tanzania has recently begun to re-emerge from a period of damaging isolationism under former president… Read More
In this graphic, we list the 15 best U.S. companies to work for in 2024,… Read More
This website uses cookies.