The Most Visited Websites In The World

Today, big tech companies continue to dominate web traffic, with Google commanding 90% of U.S. search queries alone.

This article was written by Dorothy Neufeld and originally published by Visual Capitalist.

In particular, Alphabet and Meta enjoy four of the top 10 websites globally by monthly traffic, generating billions in ad revenue given their grip on market share. However, new players like ChatGPT are quickly rising up the ranks.

This graphic shows the most visited websites in the world, based on data from SEMRush via Datareportal.

Google Leads by a Wide Margin

Here are the top 20 most visited websites in the world as of November 2024:

Unique visitors represent the number of distinct individuals visiting a site, counting each visitor once no matter how many visits over the time period.

As the table above shows, Google’s monthly visits exceed the next top 10 websites combined.

Alphabet, the parent company of Google, is facing mounting lawsuits over its monopoly of online search. Regulators are closely examining default search agreements, including those with Apple, where Alphabet pays a share of revenue to secure Google’s position as the default search engine in Safari. For instance, Alphabet paid Apple $20 billion as part of this agreement in 2021.

Ranking in sixth is Reddit, with 91 million daily active users. In the first half of 2024, 5.3 billion posts were created on the platform—a 21% jump year-over-year. With thousands of active subreddits, the platform is known as “the front page of the internet.”

As the world’s most popular AI tool by monthly visits, ChatGPT stands among the top 10 websites globally. With 400 million weekly users, ChatGPT-maker OpenAI, is valued at $300 billion.

Meanwhile, TikTok ranks in 20th overall, with 2.5 billion monthly visits—significantly trailing behind Instagram’s 6.8 billion.